GROWTH HACKING WORKSHOP #6 LIÈGE

WHAT IS GROWTH HACKING?

Growth Hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. A growth hacking team, composed of a technical marketer, a UX/UI designer, a full stack developer and a data analyst, analyses the entire customer journey to identify bottlenecks in the conversion funnel. They then run data-driven experiments using the scrum methodology to improve the company’s defined key metric(s). To achieve long-term sustainable growth, they focus on optimisation as well as lead generation.

AAARRR FRAMEWORK

Growth hacking teams use the AAARRR framework to have a clear vision of the conversion funnel and optimise each step, with a strong focus on one key metric at any given time. Think of your business as a bucket and your leads are water. If you start pouring water into a leaky bucket, you’ll waste a lot of money. This is why growth teams care deeply about customer retention.

LEAN MARKETING

Growth hacking took the best out of the Lean Startup and Scrum methodologies. After analysing the funnel and defining their OMTM (One Metric That Matters), growth teams run data-driven experiments through sprints of 1 or 2 weeks. By looking at the data and their initial hypothesis, they are able to quickly decide to kill or scale experiments. The speed of execution and decision-making process is the number one reason why companies applying the growth methodology are outsmarting and outrunning their competition.

GROWTH SKILLSET

Looking for growth hackers is like looking for unicorns pooping ice-cream. The amount of skills needed to run successful data-driven experiments across the entire funnel is such that companies need to focus on building growth hacking teams with T-shaped profiles. Each individual member has a broad knowledge of his/her own area of expertise with a strong specialisation on one or two skills.

WHY SHOULD YOU ATTEND THIS WORKSHOP?

Most marketers are overwhelmed by how technical marketing has become. They need to embrace these changes to beat their competition.

Product development and distribution teams should no longer be in separate departments but fully integrated with each other.

Traditional marketing channels are expensive and saturated. Standing out and getting people’s attention now requires creativity, focus and guts.

Digital means measurable but businesses must learn to focus on the right metrics and establish S.M.A.R.T. goals.

WHO IS IT FOR?

MARKETERSSpending more than your competitors in order to grow does not work anymore, you need to outsmart them. Learn the Growth Hacking methodology to constantly decrease your CAC and increase your LTV.

MARKETING AGENCIESGrowth Hacking is the natural evolution of digital marketing. Start adopting a scientific approach to marketing through an iterative process and optimise the ROI of your marketing campaigns.

ENTREPRENEURSYou can’t fight the big guys with the same tactics or you will be crushed. You have to think differently and use creative techniques to distribute your product the quickest way possible.

WHAT WILL YOU GET OUT OF IT?

Have a clear understanding of what value Growth Hacking can bring to your organisation.

Learn new tactics to attract and retain leads and convert them into customers.

Know how to integrate the Growth Hacking mindset, process and methodology within your organisation to make data-driven decisions faster.

Learn how to define the most important metrics for your business and how to establish S.M.A.R.T. goals with a concrete roadmap to achieve them.

This programme is designed for marketing professionals looking for fresh and alternative ways to grow a business.

LEARN IN 2 DAYS HOW TO TURN YOUR BUSINESS INTO A GROWTH MACHINE

I AM READY FOR EXPONENTIAL GROWTH!